Market Research & Planning

Market Research & Planning

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Taste Safisfaction Tracker, March 2018

Taste has always been the most important factor for consumers when deciding what to eat for dinner. This is great news given that taste is the most preferred attribute of beef. But how do we ensure our number one attribute does not slip down the scale?  Findings show that satisfaction is high for beef, with a rating of at least 4 out of 5 stars in every wave to date.



Tags: Market Research & Planning, Taste & Emotions

Published: 2018