Welcome to the market research landing page. We strive to provide insights on a range of subjects, using many formats. Most of the studies undertaken focus on the consumer, but that doesn’t mean that you can’t find an overview on macro demographic shifts, rancher participation in the Beef Quality Assurance program, or key planning trends.
Below you will find snapshot overviews of research projects that have been undertaken, copies of trend articles written by the market research team for Beef Issues Quarterly, and seminars that have been conducted at industry conventions. We have sought to make navigation easy in several ways:
We welcome your input, and hope the information provided here serves all in the beef industry to more effectively tell the consumer about our great product.
Taste Safisfaction Tracker, March 2018
Taste has always been the most important factor for consumers when deciding what to eat for dinner. This is great news given that taste is the most preferred attribute of beef. But how do we ensure our number one attribute does not slip down the scale? Findings show that satisfaction is high for beef, with a rating of at least 4 out of 5 stars in every wave to date.
Tags: Market Research & Planning, Taste & Emotions
Consumer Insights – 2018 Annual Convention
Tags: Beef Industry Conventions/Conferences, Consumer Trends, Market Research & Planning, Research Findings
2017 Foodservice Volumetric Study
Tags: Foodservice, Market Research & Planning, Research Findings, Trends Analyses
Consumer Image Index, November 2017
Tags: Consumer Image Index - CII, Image Tracking - Consumer Image Index (CII), Market Research & Planning
Evaluating On-Pack Nutrition Claims and Individual Portions
Tags: Market Research & Planning, Nutrition & Health
Consumer Beef Index, September, 2017
Tags: Consumer Beef Index - CBI, Market Research & Planning
On-Pack Nutrition Claims & Individual Portions Concept Test
Consumers cite nutrition as a reason for planning to eat less beef in the future. This concept test explores the idea of changing the visual of standard beef packaging in the meat case. A concept test was conducted that has on-pack nutrition claims paired with individual portioned beef steaks. Click on the link to learn more about how consumers rated the concept and how it would fit into their beef purchases.
Website Icon Testing
As part of the Beef It’s What’s for Dinner website redesign, the Beef Checkoff Team conducted research with Millennials to understand which icons best fit with key words. The Team also tested new visual representations of nutrition facts to be featured within recipe pages on beefitswhatsfordinner.com. Click on the link to learn more about the website icons tested.
Producer Profiling Project
Tags: Market Research & Planning, Production Practices, Research Findings
Consumer Beef Index, March, 2017